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Effect of
Messaging On Hold
Source:
Market research by AT&T, North American Telecommunications
Association, US West, and Nationwide Insurance.
Statistics
show that 1 in 5 callers surveyed made a purchase or a decision based on
information they heard while on hold.
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You lose
money with every hang-up!
No
matter how hard you try, eventually you have to put someone on hold. And
from the time you hit that "on hold" button, surveys show you've got 30 seconds
before that caller starts to get frustrated and hangs up.
People
need attention and the need to feel that they're important and being taken care
of and a well designed on hold message system does just that. On hold
messages lets them know you're just moments away and assures them of their
importance. On hold message systems also inform them about products and
services that your company has. Remember, they can't buy what they don't
know about.
How can Customer Care's
Message On Hold systems help your company eliminate hang-ups?....
What works on
hold?.... For how long?
Our
message on hold systems are designed and formatted to entertain, educate,
inform and persuade customers on hold.
We use persuasive
and powerful psychological suggestions to convert single use customers to multi
use customers thereby increasing your profits.
We reinforce your
company's name, reputation and professional image in the customer's mind.
With our on hold
message system, your callers perceive less time spent on hold, have less
frustration and are therefore more willing to learn more about your company and
its products and services.
With radio you
can hear static, a style of music that you might find unappealing or worst yet,
a competitor's commercial offering better prices
on identical products!
Let our on hold
advertising research and experience
work for you. It's often said that message on hold might just be the
greatest gift a business will ever give a customer on hold!
BOTTOM LINE: If you
have to put them on hold, wouldn't it be nice if they were there when you came
back?
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